Effect of Business Intelligence and Analytics on Business Performance
نویسندگان
چکیده
This article examines the relationship between extent of business intelligence and analytics (BI&A) implementation and business performance. Also, it analyzes the moderating role of technology in this relationship. The data for our model is collected from secondary data sources for 116 public companies in United States. The data is analyzed using structural equation modeling techniques. Our findings show positive relationship between extent of BI&A implementation and business performance. Furthermore, our results show that type of BI&A has significant moderating impact on the BI&A implementation and performance relationship.
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